Friday, January 24, 2020

Life is But a Stage... :: Personal Narrative Essay Example

Life is But a Stage... Â   This fall I performed the role of Stage Manager in the local high school production of Thornton Wilder's Our Town. Our director didn't cast the role as the traditional lead, white male that most productions use; we cut the role into two female parts of different race. Without the traditional portrayal to fall back on, we had to create our characters from scratch. The thought crossed my mind a few times that my character didn't really have a name. Certain names remind you of stereotypes, and based on a name you can make some easy, general choices on how to portray that character. Mindy is a ditz, Christine can easily be a nerd, and Irma can make a nice old maid. That name association gives you a point to start from, after which you can explore other things. But where on earth do you start with a name like Stage? Â   I formed an image of a guy wearing dirty overalls, walking barefoot and playing guitar outside his cabin in the woods. He liked to philosophize about the world, and found that a little Bailey's in his coffee made that world slightly clearer. He didn't need people around and didn't completely understand them -- or maybe he did, and just got frustrated because they didn't understand themselves. He usually walked with his hands in his pockets, looking either up at the trees or down at the ground, but never focused at eye level. Somewhere in the process I adopted a feminine perspective on my character, very much a tomboy but also very much a woman. Â   At two points in the show I took on other roles. . . in Act Two I played the minister at the wedding, which was a background character and not very distinct. Then, with fairly short notice I took on the role of Joe the undertaker in Act Three. I learned the blocking and the lines quickly, but my problem was that I had to change into Joe right on-stage, and just after my favorite Stage Manager speech. I decided to use a few simple physical traits to help get into character. First I buttoned my shirt, which in three seconds was the only thing I could think of to give the audience some clue that I was changing identities. I developed a squint, changed the tone of my voice, and I gave Joe a limp by keeping my left knee locked.

Thursday, January 16, 2020

Caso Camry Essay

1) There are three types of reference group influence – informational, normative, and identification. Assuming Bianca is a representative for the group consisting of successful, urban, professional African American women, which type(s) of group influence do you see operating in this campaign? Informational influence is a potential since a member of the target group is implicitly saying, â€Å"You are like me and I like this car, so you will too†. Normative influence is not really being utilized in this campaign. There is no threat of punishment or promise of a reward by the group for compliance (buying the Camry) Identification influence is likely the strongest influence being utilized. The goal here is to have the target market identify and internalize group values and beliefs and then act on them. The implicit belief is that Camry is part of an active, adventurous, urban lifestyle. Notice the strategy of showing a member of the target group using the automobile which is consistent with an identification influence strategy 2) What are the primary core American values that this campaign is attempting to tap into Active (rather than passive) – the excitement and adventure aspect of the espionage theme, along with the â€Å"on-the-go† professional woman. Change – this campaign is based on the reality of existing females and African-American professionals as role models, not stereotypes. Individual – this campaign revolves around Bianca and her individual accomplishments. Diversity – this campaign is reaching out to African American professional women and indicating their desire to be their car of choice. Youth – this campaign is clearly targeting a youth audience – Bianca is a young urban professional. 3) What values and aspirations does this campaign tap into relating to the sub-groups of professional women and professional African American women? This campaign taps into both professional women and African American women – values and aspirations relating to modern gender roles and upward mobility and status for women and blacks and so on. 4) In Chapter 5, we describe 11 African American market segments  identified by Yankelovich. Which group or groups do you think the target market of professional African American women best represents? Explain. Answers will vary here and there is no perfect match. The closest would be the female members of the Black Onliners followed by the female members of the New Middle Class. Black Onliners come close in that they fit the age and income demographics and are tech savvy and brand conscious, which fits the description of the target professional African American women, and fits the featured aspects of the car and the Interactive nature of the campaign. While this group trends male, the female members of this group could be targeted. This group is described in the text as follows: Black Onliners (7 percent) – Younger (18-34), male, middle/upper income, brand conscious, place strongest importance on being around people of own ethnicity, most stressed about work, family, academics, and straddling black and white worlds, heaviest users of such technology as blogs and IM.

Wednesday, January 8, 2020

What Guides Ethical Decision Making - 3600 Words

Introduction Explores the ethical works of Hannah Arendt What Guides Ethical Decision Making A processor manufacturing company who are currently facing financial troubles completed an order about three months ago for newly designed high-powered processors that are smaller than and four times as powerful as its predecessor. These processors are to be placed into cutting edge cellular phones by a leading cellular phone manufacturer whose release date is a mere month away. A design inconsistency was recently discovered that essentially meant that the processors would work but would be no more powerful than its predecessor in certain conditions. A flaw that would only to be discerned when extraordinary load was placed on the device component†¦show more content†¦Aristotle firstly explained his idea of the good, which according to his writings can then be understood to mean the purpose, reason, desire or benefit of things and actions. The idea of the good sets the premise for understanding the human good, the good that yields the most benefit to human existence. The huma n good, in Aristotle’s view, was the science of politics since it was the science charged with managing all other sciences and their respective ends for a single purpose; the betterment of the polity. The underlying premise of Aristotle’s definition of the common good is utility. It involves a multiplicity of agents working towards a single shared purpose that would satisfy or be of benefit to all involved. This single purpose, shared by many, for the benefit of many is therefore what is understood to be the common good; a concept that shares an ideal that is similar to utilitarian theory as developed by Jeremy Bentham and John Stuart Mills. UTILITARIANISM AND THE COMMON GOOD The basic premise of utilitarianism is the achievement of happiness for the greatest sum of people [ethics in action Domenec Mele]. This principle places the interest of the many over the interest of the few and as such the rightness or wrongness of an act is based only on the perceived or expected outcomes of that act as it relates to the utility obtained. http://caae.phil.cmu.edu/cavalier/80130/part2/sect9.html Jeremy Bentham and John Stuart Mills were the main proponents of thisShow MoreRelatedEthical Values in Social Work Essay example1381 Words   |  6 Pagesvalues and ethical dilemmas What are values, ethics, ethical dilemmas and a code of ethics? Values relate to principles and attitudes that provide direction to everyday living. Values also refer to beliefs or standards considered desirable by a culture, group or individual (AASW). Similar to values, but slightly different, ethics means a system of beliefs held about what constitutes moral judgement and right conduct, they are moral principles (rules, guides) (AASW). 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